Retailer Marketing Navigation

Impact Group provides our vendors with the ability to develop retailer specific consumer marketing programs that will drive your business forward in the most efficient and effective way possible.  Retailers continue to develop their own specific consumer marketing programs in which vendors are expected to participate.  Our marketing department will help you navigate the myriad options and develop a plan that complements your existing national marketing plans and your existing shelf promotions so you can maximize the lift and effectiveness of your marketing budget.

Additionally, we help develop in store promotional events that make your brand front and center and offer your brand the ability to engage with the retailer in a way that goes beyond the basic vendor/retailer relationship.  We will help you become the brand that retailers turn to bring their categories to life!


Impact Group offers a full suite of marketing services. With Impact Group’s customized marketing and sales analyses, we go the extra mile to bring your brands to the forefront of the CPG industry.



Creative services include concepting, brand creation, brand enhancement, package development, copywriting and digital/broadcast production.


Providing retail marketing expertise as a comprehensive full-service solution for all media planning and buying needs.


Creating custom enterprise applications, managing digital/social engagements and improving processes and results for online marketing campaigns.


Offering extensive printing and packaging capabilities tailored to meet your needs including line extension, structure design, production artwork or print management.


Developing actionable marketing strategies that directly address business challenges and overall needs of the company.


Providing a wide array of publishing, content creation and PR services to help generate messaging through the appropriate media channels.

Interested in our marketing services?

  • Contact and provide your vision. Don’t have specs? We can help you with that!
  • Impact Group will provide an estimate and work with you to align with your budget. If you decide not to move forward, we understand.
  • Upon approval, Impact Group will execute your project or campaign and deliver results. We will stick with you every step of the way to ensure we are elevating your brand to its maximum potential.