The consumer-packaged goods (CPG) industry is enormous and saturated with brands vying for consumer attention. Standing out and remaining relevant among the crowd can be a difficult achievement. Working with a natural food broker that has a deep understanding of the nuances of the food and grocery business can help you navigate the masses while getting and keeping your products on the shelves.
Competition in the fresh and natural category is even more fierce, and for those represented correctly, there is a great deal of money to be made. Fresh and natural foods accounted for a massive portion of grocery sales last year. According to Supermarket News, “Overall, fresh categories tallied in-store sales of nearly $178 billion [last year].”
A food broker will represent your brand and work on its behalf to help you grow in a sustainable manner. The best food brokers and CPG marketing firms can help clients with everything from marketing and retail sales strategies to product packaging.
They work with retail providers to promote your line of products, aid you in determining the right fit for your brand (market, packaging, pricing, demos, promotions, etc.), align your brand to current industry trends, address distribution tracking, and help you forecast and project sales.
When hiring a fresh food broker choose a company that has a reputation for success in the natural and fresh category and retail relationships that project that success. You should also select a team that tailors their approach to your brand to ensure maximum reach as you grow. Avoid brokers that offer a one-size-fits-all approach—you and your brand are unique, and you should be treated as such.