Meg Armstrong

Vice President of eCommerce

Over her 20+ year career in marketing and eCommerce, Meg Armstrong helped drive the success of companies such as Lowe’s Companies, Brown Shoe Company ( and Famous Footwear), QVC, Cree, Inc. and David’s Bridal. Now, she is using that expertise for the benefit of Impact Group’s clients. She is a passionate, skilled eCommerce advocate and practitioner.  Meg’s watched websites evolve from simple story telling pages with pretty images to interactive, engaging seamless experiences that connect stores, websites and devices whenever, wherever and however the customer wants it!  Meg loves the constantly changing eCommerce space – a new way to do things better, a new way to engage with customers, a new way to use technology and data is always just around the corner.  The customer’s need for products, information and community involvement never sits still and eCommerce is a wonderful way to keep up with their wants and needs.

When she’s not engaged in the latest eCommerce trends and strategies, Meg is an avid dog person who’s worked to find forever homes for small puppies and extra-large Great Danes.  Working with all kinds of dogs is a great way to keep grounded and focus on changing the lives of dogs and their people for the better.