As we head into the back half of 2021 we can expect to see current dairy and non-dairy sales trends to continue. The pandemic created new opportunities for non-dairy brands to reach health conscious consumers. More occasions for at-home meals and an increased desire for functional ingredients played a role in the increase of non-dairy purchases.
“In the total market, declining dairy sales have been partially offset by growth in the non-dairy market. Non-dairy milks, which include well-known alternatives such as almond milk and new entrants such as oat milk, experienced 54% growth from 2015-19. Non-dairy milk’s growth momentum found additional fuel as a result of the pandemic. Mintel expects tempered yet, still, modest growth in 2021 as consumers adapt and settle into more “normalized” routines that may include increased working and learning (relative to pre-2020 rates), and conservative spending behaviors. Moving forward through 2025, non-dairy milks are expected to continue on a solid path of growth as consumers remain focused on BFY nutrition, functionality and the innovation pipeline continues to expand,” states Mintel.
TOTAL US SALES AND FORECAST OF DAIRY MILK, AT CURRENT PRICES, 2015-25
TOTAL US SALES AND FORECAST OF NON-DAIRY MILK, AT CURRENT PRICES, 2015-25