Our goal is to provide you the most effective data-driven insights to manage your business efficiently and to drive maximum sales performance.  Our Impact Group proprietary software solutions make the management of your brand a streamlined and meaningful process.

ANALYTICS & TECHNOLOGY

The data and analytical reporting we provide will give you the insights you need to drive sales.

Impact Group Analysis:

  • Category analysis – size of the prize, health of the category, opportunities, and threats
  • Competitive landscape analysis – brands, item assortment, promotions, opportunities and threats
  • Promotional analysis – efficiency on spend, effectiveness on lift in sales, price point analysis, feature & display analysis
  • Assortment suggestions – sizes, flavors, etc.
  • Distribution – recommendations and tracking
  • Sales projections and forecasting
  • Upcoming trends to look out for in emerging categories, products, ingredients, manufacturing processes, etc.

Our analytics tools put to use:

A client was looking to get into the refrigerated pre-cooked pasta category and wanted to know how the category was doing, top competitors, recommendations for pasta types, sizes, packaging, and the ideal region to launch in.

 

SERVICES

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