Our goal is to provide you the most effective data-driven insights to manage your business efficiently and to drive maximum sales performance. Our Impact Group proprietary software solutions make the management of your brand a streamlined and meaningful process.
ANALYTICS & TECHNOLOGY
The data and analytical reporting we provide will give you the insights you need to drive sales.
Impact Group Analysis:
- Category analysis – size of the prize, health of the category, opportunities, and threats
- Competitive landscape analysis – brands, item assortment, promotions, opportunities and threats
- Promotional analysis – efficiency on spend, effectiveness on lift in sales, price point analysis, feature & display analysis
- Assortment suggestions – sizes, flavors, etc.
- Distribution – recommendations and tracking
- Sales projections and forecasting
- Upcoming trends to look out for in emerging categories, products, ingredients, manufacturing processes, etc.
Our analytics tools put to use:
A client was looking to get into the refrigerated pre-cooked pasta category and wanted to know how the category was doing, top competitors, recommendations for pasta types, sizes, packaging, and the ideal region to launch in.