Our goal is to provide you the most effective data-driven insights to manage your business efficiently and to drive maximum sales performance. Our Impact Group proprietary software solutions make the management of your brand a streamlined and meaningful process.
ANALYTICS & TECHNOLOGY
The data and analytical reporting we provide will give you the insights you need to drive sales.
Impact Group Analysis:
- Category analysis – size of the prize, health of the category, opportunities, and threats
- Competitive landscape analysis – brands, item assortment, promotions, opportunities and threats
- Promotional analysis – efficiency on spend, effectiveness on lift in sales, price point analysis, feature & display analysis
- Assortment suggestions – sizes, flavors, etc.
- Distribution – recommendations and tracking
- Sales projections and forecasting
- Upcoming trends to look out for in emerging categories, products, ingredients, manufacturing processes, etc.
Our analytics tools put to use:
A client was looking to get into the refrigerated pre-cooked pasta category and wanted to know how the category was doing, top competitors, recommendations for pasta types, sizes, packaging, and the ideal region to launch in.
Pinnsights Online Analytics
In addition to our data analysis that is done for specific insights, we also offer clients access to our online analytics tool for 24/7 access to data reporting. PinnSights delivers information and insights-centric solutions to the retail industry. The information is delivered through a technology platform that houses, analyzes and mines data, and provides a user interface to multiple data sources that drive decision-making in a retail environment.
As a PinnSights client, you have access to:
- A tool that merges syndicated POS scan data & custom category hierarchies together
- The ability to increase sales, retailer face-time, efficiencies, and turns while decreasing cost and inventory
- An experienced analytical team and online collaboration
- Proactive reporting and intuitive data analysis with interactive charts
- Key partnerships that give you an inside track to the retail industry
- Your own login with access to data online 24/7