Our goal is to provide you the most effective data-driven insights to manage your business efficiently and to drive maximum sales performance. Our Impact Group proprietary software solutions make the management of your brand a streamlined and meaningful process.
ANALYTICS & TECHNOLOGY
The data and analytical information we provide will give you the results you need when you need them most.
Impact Group Analysis:
- Competitive landscape brand analysis
- Category and brand promotional effectiveness, assortment suggestions and distribution recommendations.
- Forecasting and projections of existing and new item sales
- Category trends and timely analysis of new up and coming “hot” brands/topics
- Recommended store locations for in store trial and demos
Our tools put to use:
A client was looking for new packaging options and turned to our analytics team to research what other brands used. Our team found 98% of brands use a cardboard box.
There are two small segments that had growing trends:
- Cardboard canisters
- Glass or plastic jars
We discovered 42% of brands have a 20 count item. The size group with the highest growth rate is 16 count.
PinnSights delivers information and insights-centric solutions to the retail industry. The information is delivered through a technology platform that houses, analyzes and mines data and provides a user interface to multiple data sources that drive decision-making in a retail environment.
Pinnsights Online Analytics
As a PinnSights client, you have access to:
- A tool that merges syndicated POS scan data & custom category hierarchies together
- The ability to increase sales, retailer face-time, efficiencies, and turns while decreasing cost and inventory
- An experienced analytical team and online collaboration
- Proactive reporting and intuitive data analysis with interactive charts
- Key partnerships that give you an inside track to the retail industry
- Your own login with access to data online 24/7