Impact Group offers a full suite of CPG marketing services. With Impact Group’s customized marketing and sales analyses, we go the extra mile to bring your brands to the forefront of the CPG industry.Print Production:

  • Offering extensive printing and packaging capabilities tailored to meet your needs including line extension, structure design, production artwork or print management. Examples of our print production capabilities include shippers, coupons, displays, shelf talkers, packaging, and more!

Digital:

  • Creating custom enterprise applications, managing digital/social engagements and improving processes and results for online marketing campaigns. Examples of our digital capabilities include Search Engine Optimization, Organic and paid search campaigns, such as AdWords, and eCommerce solutions.

Media:

  • Providing retail marketing expertise as a comprehensive full-service solution for all media planning and buying needs. Examples of our media capabilities include engaging Influencers, broadcast, digital, and social media.

Public Relations & Communications:

  • Providing a wide array of publishing, content creation and PR services to help generate messaging through the appropriate media channels.

Creative:

  • Creative services include concepting, brand creation, brand enhancement, package development, copywriting and digital/broadcast production.

Strategy:

  • Developing actionable marketing strategies that directly address business challenges and overall needs of the company.

Case Study

Impact Group’s Marketing Team spreads brand awareness for Main & Vine by promoting probiotic foods in their store.

 

Retailer Marketing Navigation

As a leading sales and marketing agency, Impact Group provides our clients with the ability to develop retailer specific consumer marketing programs that will drive your business forward in the most efficient and effective way possible. Retailers continue to develop their own specific consumer marketing programs in which vendors are expected to participate. Our marketing department will help you navigate the myriad options and develop a plan that complements your existing national marketing plans and your existing shelf promotions so you can maximize the lift and effectiveness of your marketing budget.

Additionally, we help develop in store promotional events that make your brand front and center and offer your brand the ability to engage with the retailer in a way that goes beyond the basic vendor/retailer relationship. We will help you become the brand that retailers turn to bring their categories to life!

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