Getting kids to eat healthier can be a challenge for parents, especially with frozen entrees and snacks. However, progress is being made with Natural Positioned products (SPINS attribute coded as Kid Claim and/or Kid Positioned) as they are growing and driving the most variance dollars. Meanwhile, Specialty & Wellness positioned group has higher growth, but driving less dollars. Conventional Positioned items are seeing decline and driving down the overall categories. See chart below:

Furthermore, the Natural Positioned products are driving the most variance dollars in Entrees compared to Appetizers & Snacks and Breakfast Foods. See chart below:

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