Cannabidiol (CBD) is a functional ingredient that has emerged across multiple categories and products, with high growth (yes, pun intended, but CBD is not psychoactive and doesn’t get consumers high). The highest variance dollars and growth percentage, as expected, is in the Natural Positioning Group. And, the Specialty & Wellness Positioning Group has emerging products while the Conventional Positioning Group is lacking representation at this point. See the chart below:
Half of the total sales dollars is from the Food Supplements category. Adding Shelf Stable Tea & Coffee RTD makes up 91% of total dollars. Herbal Formulas and Misc. Supplements, Shelf Stable Water, First Aid Therapeutics & Topicals, and even Pet Care & Wellness categories round out the total dollars (and growth of 867%). For a more detailed explanation of CBD and the market dynamics, view this article from SPINS’ contributors.