Impact Group is thrilled to announce the addition of Kip Gruell to the team! 

Kip is joining us as the President of Sales, a position we have strategically added to our structure to ensure success amidst our rapid growth. Kip is a natural fit to the organization as he has extensive experience in Retail and Consulting with over 30 years in the Retail Food and Drug industry. Kip’s career began at Albertsons where his experience included Store, Division, and Executive Management. Kip then spent 11 years at SuperValu as the VP of Perishables. Most recently, he served as a Principal at the Radian Group focusing on Business Development and Client Strategy Development. He is passionate about leading an energetic and focused team that loves the food industry, and is eager to be a part of the success we have built thus far at Impact Group.   

Kip will be based out of the Boise office, and report to Carl Pennington. Please join us in warmly welcoming Kip to the Impact Group Family!

“I am excited to be joining the Impact Group family. One of my goals is to build strong relationships with associates, clients, and customers. I know how much Impact Group believes in the power of teamwork. This business is my passion, and I look forward to working with an amazing group of talented people, and I am confident that together we will have a bright future.”  -Kip Gruell

“I look forward to Kip’s leadership to propel our talented team to new heights as we continue to raise the bar on industry standards.  Kip has a long and successful track record leading high performance teams, and I am confident that our associates, clients, and customers will quickly see the Impact as Kip takes the lead Managing our Sales team. I look forward to his collaboration in setting the strategic direction of the company, and assisting us in building the best Sales and Marketing agency in the industry. Please join me in welcoming Kip to the Impact Group Family.” -Carl Pennington